Destination Zimbabwe and the People’s Republic of China’s partnership under the banner “Tour Africa – The New Horizon Tourism Project”, is set to boost tourist arrivals in Zimbabwe with an estimated 10 000 tourists and business players expected to flock into Zimbabwe over the next five (5) years.
According to a statement released to the media by Destination Zimbabwe, the partnership will see Chinese business personnel and leisure seeking tourists making a maiden tour to three African countries to boost business and tourism.
“Destination Zimbabwe and the People’s Republic of China’s strategic partnership will see a historical group of over 350 Chinese business and leisure tourists taking off here for an African journey that covers Djibouti, Tanzania and Zimbabwe.
“The maiden chartered flight marks the commencement of a 5 year plan which will see over 10 000 tourists visiting Zimbabwe from China. The realization of this inaugural flight was born out of the Memorandum of Understanding signed between the Ministry of Environment, Tourism and Hospitality Industry and Touchroad International Holdings Group in china during His Excellency, Cde ED Mnangwagwa’s inaugural state visit in May 2018,” read the statement.
The government of Zimbabwe has been on an offensive charm to lure and reengage with the rest of the world after years of isolation during the Robert Mugabe led, first republic.
Speaking during her recent visit to Shanghai in China, yesterday, Minister of Environment, Tourism and Hospitality Industry, Prisca Mupfumira said the “Tour Africa – The New Horizon Tourism Project” comes at the right opportune time when Zimbabwe is making frantic efforts to boost its market share in tourism and that it also blends well with government’s Vision 2025.
“This initiative comes at an opportune time when Zimbabwe is really looking at intensifying its marketing efforts in major source markets like China, which is in-line with Vision 2015: National tourism Recovery and Growth Strategy.
“This tourism project illustrates efforts that will go a long way towards doubling tourists to Zimbabwe from China in the near future,” she said.
Since this cooperation, there has been an increase in Chinese arrivals to Zimbabwe with 14 407 arrivals recorded in 2017with the number rising to 19 428, in 2018.